Did you know, that in the US, 50% of all cancer cases occur in the skin. There are many various reasons, ranging from the improper frequency of sunscreen reapplication, to the most recent revelation, that sunscreen performance in general may not be all it’s cracked up to be. WHAT!!?? Think about it, the proof is in the pudding, and statistics speak for themselves. Skin cancer rates continue to rise every year, so clearly the current approach to sun protection is inadequate.
In 2011, the ...Continue Reading →